“The company story is the company strategy.”
In these 6- to 8-week engagements, I align CEOs and their executive teams around a high-level narrative that clarifies strategy and powers success across the organization — in sales, marketing, fundraising, product development and recruiting.
Once the leadership team is aligned on the new story, I guide its implementation through training in functional areas (sales, marketing, etc.) and quarterly health checks.
In this 2- to 4-hour workshop, participants learn how to build a compelling strategic narrative for pitching products, services and ideas. They also craft personal stories that quickly establish trust with others.
Join sales, marketing and leadership teams from Square, Salesforce, Uber, Yelp, and VMware who have already put this training into practice.
My clients include leadership teams funded by Andreessen Horowitz, NEA, Google Ventures, First Round, KPCB, OpenView and other top venture investors.
“Andy's biggest contribution was raising the credibility of 500friends — on our website, in sales discussions, and with investors. When it comes to boiling down complex offerings into understandable, targeted stories, Andy is the most talented person I know.”
“Andy crafted new positioning and messaging for Amplitude that immediately increased our win rate and helped us gain traction faster with investors.”
“We’ve always had a vision, but Andy helped us see it—and crystallize it—in a way that’s going to make for a much brighter future.”
“Andy led us to a simple, powerful way of telling our story. Now, prospects and investors ‘get it’ in minutes, sometimes seconds. As expected, Andy made our selling conversations more productive—what I didn't anticipate was the dramatic, positive effect his process had in focusing my team.”
“Andy's process is agile and iterative, and the outcome has given us a powerful way to communicate with customers, investors, and our team. I look forward to every single meeting with Andy because of the way he gets us thinking about the bigger strategic picture.”
“Andy is the best I know at crafting company and product stories that help us win business. I hope to be working together for a long time.”
“Andy's Storytelling for Marketers workshop provided a great team-building exercise and gave us the tools to tell our marketing story in a more engaging way.”
“Andy helped us get crystal clear about who our current customer is, and which of our many value props are most important to that customer. The result is new messaging that quickly gets customers, investors and potential hires excited about what we do.”
“Great marketing starts with a great story. When it comes to helping senior execs align on a compelling strategic narrative, no one is better than Andy.”
“In just one month, Andy rebuilt our messaging, clarified our positioning, focused our brand, delivered a compelling company narrative, and gave us a powerful marketing strategy that's the foundation for our growth.”
“Andy led us to a Eureka moment around how we define our category and tell our story to prospects, customers, investors—everyone. My team is super-psyched about our new narrative.”
“Andy breathed new life into the way we talk about our business by calling forth our story and then boiling it down into strong, compelling messages that we had never considered. Andy has done more than help with our story — his process, the fresh perspective, and the end results have invigorated our whole team by giving us a unified way to describe what we do. It's powerful stuff and well worth the investment.”
“Andy helped us define our strategic story in a way that has generated new, sustained excitement among my customers, my team, and my board. I'm now aligning everything we do — sales, marketing, fundraising, and product — around that single story.”
“Andy has been huge for Concurrent. First, he led us through a concise process to define clear, compelling strategic messaging. Andy was also a great asset to help build the long-term branding and content marketing strategy that my team is now executing on. Andy is an incredibly rare and valuable mix of startup experience, technical understanding and storytelling talent.”
“Of all the marketers I know, Andy is the best at building strategic narratives that drive demand. For our big data products, he helped me tell compelling stories not only to the market, but also to stakeholders within the company.”
“By getting our story straight, Andy made our investor pitches, product demos, and product development more successful. Andy is great at helping early-stage companies build a narrative for how customers will interact with their products.”
“Andy is the rare individual who sees the truth about how a company presents itself to the world, without dogma or bias. Through dialog and questioning, he can create a story that makes impossible goals achievable. It's a kind of magic.”